TANYA Patxot, also known as "The Truthpreneur" mom, wife and educated strategist, with 15 years of experience on and offline. She is a business GPS and strategist for entrepreneurs and has an ability to bring clarity.
Tanya teaches how to get results according to how you are wired and effectively reach people you want leaving the cookie cutter behind. To learn more, visit www.thetruthpreneur.com/.
Tanya shares with us how she started
Tanya had a tragic accident in the past. Her high school sweetheart and husband was killed in a hit and run motorcycle accident. At that point, she was working in corporate America and she had always dreamed of having a business.
She played with her Barbie dolls, and she always was in that corporate kind of flow, working with a calculator and purchasing products, things like that for customers. The whole cookie cutter mentality came in – the house, the white picket fence, the whole American dream. She felt that that’s what she needed.
She’s a Puerto Rican, she’s a woman, Tanya’s mom said she’s going to have a lot of strikes against her just because of that. She climbed the corporate ladder but once her husband passed away, she though that life was too short.
She then began her entrepreneurial journey. She had been on it for 15 years now and had 4 closures, she’d had repossessions, and she gave her car up just to purchase a program for her to be able to excel and invest in herself and education. She had been through tons of ups and downs. She had moved her store front around, she also started with photography, and then she went into graphic design.
Tanya has been on a crazy journey to get to where she is now as a strategist.
Tanya busts myths in the coaching business
Tanya notes that a lot of people say that they don’t know enough to coach. However, they don’t realize that everyday we coach. Everyday we are an answered prayer to somebody.
We help them with some type of information, whether we’re in the grocery store, or anything like that. We say, this is how you should eat healthier, or I killed thyroid by going gluten free and soy free. You change their lives and you bring information.
We’re consumers naturally. So we constantly are giving information. A lot of people think that they don’t have enough information or knowledge to coach. Tanya just says, if you’ve lived, you can coach.
You can bring somebody to a result. Everyday we overcome something.
Another myth Tanya says is people saying that successful people just arrived. People say, they must have had a big list, they must really know a lot of people, they must just have a special knack about themselves. This is a huge myth according to her.
We all start at the bottom. We all start in this one place where we’re trying to get that knowledge to be able to gain authority and visibility.
Another myth for Tanya is that you have to hone in on one passion. She might portray productivity and clarity as a strategist but when her clients speak to her, there’s so much more that she gives to them.
She just put forth the ones that are going to attract the people that she knows she needs to speak to.
She does not ever put her passions aside or hone in on one. She might advertise one but that does not mean that she leaves the other ones behind.
Another one that Tanya does not believe in is that you have to coach one on one and it should be long term.
You can customize your coaching experience like what she has done with her detox program. It’s a hybrid program. You can customize everything. You don’t have to follow 3 – 6 months coaching strategies, or anything like that.
A lot of individuals think that they can’t coach or be a consultant. They think that all they have to do is just to have one great product. That’s not true either, believes Tanya.
You can have a great product but if you are not a marketer, then you are not be able to get that to the forefront.
Lastly, is following a lot of people and consuming a lot of information. People think that they have to buy all of these programs and follow all these freebies and all these things. It’s not true according to Tanya.
A lot of strategy is behind it. You can actually simplify your life and even your results will be quicker if you are not trying to follow everybody. The truth of the matter is, you will always need a strategist or a coach to put together and make sense of everything that you have already learned.
What were the steps that Tanya took when she started out as a coach
Tanya has over 15 years of experience and she has taken the fall and the hard roads sometimes.
She believes that you can also be successful but in less amount of time.
- She learned her personality and what her strengths we’re.
- She identified – is she a connector? She likes detail and to serve. Does she like to create? What is her Myers Brigg?
- Tanya is an INTJ and she realized how she thinks – analytical. How does she process information?
- Her personality determined what products she purchased for investment in herself.
- It also determined what books she read. Who her coaches were.
- When she identified her personality and how she received information, also what her strengths were, it allowed her to excel even more.
- She also saved a lot of money. She knew exactly where she was going and her non-negotiables.
- She then learned what people thanked her for.
- A lot of people ask what gifts and strengths they have.
- Tanya found that she was building majority of her business experience on her skills and experience.
- For instance, when you lose weight, you get super excited. You say, “Oh Yes! I lost weight. I’m gonna go and save the world. I’m going to help everybody lose 110 pounds and take this vitamin supplements.” And then years later, you realize that you really wanted to help moms be able to grow relationships with their children and that has nothing to do with losing weight.
- When Tanya asks people, what do they thank her for, it’s always she is clear, she simplified it, the clarity. She knew then that that’s what her products would be. She knew then that’s what her focus would be.
- Tanya learned the pain of her audience and how they learn.
- It’s not enough to know your market. You say this is your market, for this and for that. However, they are real people, who have real pains and we almost always go in the surface level and never in the deep level. When you get deeper learning your audience, you learn not only your pain point but how they retain information.
- How do they like to learn? What frustrates them? You can create a product but then they say that they do not have time to watch a 2 hour video. Then what happens?
- Tanya learned about this even more recently. She had a deaf community. They loved her because they can lip-read her. Then she said, forget lip-reading and that she would pay extra to put words in a lot of her trainings.
- She got deeper than just her marketing and facebook strategy.
- She created a community and she gave value.
- Even if you give away all your material, they’ll never have you. You’re the one who has the strategy, you’re the one who has the gift to bring the clarity. You are the creator and no one can ever surpass that creator.
- When Tanya realized that, she built a community and she began giving value. Q and As and all types of different things that are just inn her Facebook community.
- She created a product that she leveraged according to her personality.
- Once she realized her strengths, Tanya then created her product.
- Tanya worked backwards.
- She created a freebie that will lead and transition, step by step to make people want more and to actually want to step into her membership site and her detox program.
- She created the freebie, the strategy and the she built her list.
- Tanya started from the bigger vision and went backwards.
What is Tanya’s take on personality tests
Yes and No. Tanya believes that people do get too caught up in them. What she recommends is to understand you personality and there’s the difference in strengths.
You have your strengths. You do not need to go and take all of those personality tests. Think of what people thank you for.
When you are at your most relaxed and chill moment. And you are at your most “peak” moment, very excited and revolutionary moment. You might feel differently but the content is the same.
When you speak to people in private, just hanging out, with a cup of tea, you’re gonna do just the same as if you’re speaking on stage. Are you not?
You’re gonna tell them the same content. The passion level goes up as far as how you excute. How you display the information.
No matter what, whether she was hanging out or anything, Tanya knew that she always brought people clarity. She identified with the outside.
She says that we always have blind spots and that’s the problem with strength tests. Sometimes we think about them too much. So sometimes they are not very accurate.
How do you determine what your strengths and weaknesses are? You ask questions but be ready. Tanya asks her mentors, her husband, her children, her mother, she asks people around her and she determine what her strengths and weaknesses are.
She asks them how they feel when she is around them. She then start to identify what they say.
She asks people where they want her to be. They tell her that they really love her when they hear her or meet her. When they read her stuff, they feel her but the experience of hearing and seeing her is better.
What Tanya looks at in the personality aspect is how does she communicate, what rings true? And then when she see what rings true to her, she says, “it’s so me.” Then she asks around if people say that it is her and they respond that it’s so her.
What Tanya likes to look at is the genius. She likes to break it down into four parts. Do you like to connect, create, serve or do you like detail? Each type of person leverage things differently.
Somebody who creates doesn’t really like the details of things. What do they need? They need a team. When Tanya sees someone who likes to create, she tries to have them develop a team first and foremost because they’ll never grow without a team.
Tanya does look at personality tests when she sees her clients and it is a requirement. They have to take certain tests for her. When they do that, she then customizes her program according to them.
She also listens to them and then identifies and she will also see what their baseline is and then she can see who’s more influential in their life. She can also see the hurts and pains that they have gone through in the past and why they are what they are.
That’s why it’s a little bit more different and she does not like cookie cutter approaches.
What is the one thing you can do to get started today
Tanya says that you need to identify how you want to show up. Get rid of all the cookie cutters. Get rid of all the things that you’ve ever heard of, all the coaching, all the stuff, all the freebies and unsubscribe from anybody that you don’t resonate with, that you don’t want to show up like. Just clean your inbox right now.
Go to unroll.me and unenroll yourself from subscriptions that you don’t need.
How do you want to show up? What’s your personality? What would you love to do? Have you always wanted to write a book? Who cares what anybody had said that you can’t be a speaker, a coach or an author? Or there’s too many things? Take that out. What do you really want to do?
The technical aspect is if you don’t have a website, just get a quick landing page with a simple opt in, with a simple opt in and a little bit about you with a nice picture and name it your name. Then begin building relationships.
Tanya tells us the details about her program
Majority of individuals consume a lot of information that they already have what they need and they just need to figure out how to get it together and make it practical.
Tanya put together the Entrepreneur Detox Elite because it is exactly what she does – help people get clarity and become productive and essentially she is detoxing their business and making sense of what they already know.
It’s a 7 week, hybrid strategy program for passion based entrepreneurs, 2-3 years in business and up, who want to learn to become more productive day to day and have a fully customized plan catered to their secret sauce of strengths and personalities.
What do they get? It’s a hybrid program. So each week of the 7 weeks, they are going to get a one hour strategy session with Tanya, that’s going to walk through pivotal and foundational pillars of their business and the things often overlooked even when they’re starting their brand.
They will also have mentorship and accountability. Before they meet with Tanya, they will have a membership site where they will do some worksheets and go through trainings and videos. When they spend time with Tanya, they will turn over their homework to her, that they’re literally customizing.
They are not just getting a membership or a program but they’re getting the customized strategy from Tanya. She looks over their entire business with a fine toothed comb.
They also have an actual private community as well as Q and A sessions so you can hear other people’s responses as well.
They also do learn, do, teach. Tanya believes that her students who learn it, need to do it and then they need to teach it. Her students get to have their own webinars and they get professional feedback. From other industry leaders that she invites. So they get to actually learn to teach before they leave the program.
What results can they expect? They can have a focused and productive week, day, month, year, working on optimal things that they love that will increase their income. They’ll break things down into small parts and create a customized plan to build their dream team that they need to be able to support them as well as to support their growth. Most people do not have the teams in place to support the growth that they actually want.
They are also going to get help in identifying those time suckers and eliminate any distraction that are hindering their growth, they’re going to have a goal set and implementation that’s reachable and with timeframes for launching products and book offerings.
They are also going to clarify the direction of their business with a plan built from their strengths and personality, not their skills and their experiences.
They’re also going to eliminate the shiny object syndrome. They’re going to know exactly what courses they are going to need and they’re going to be able to stay on track to step into their area of influence. Everybody has an area of influence.
Lastly, they’re going to take a deep dive into their unique systems and structures and help create heathy boundaries, as well as for their team and their clients.
You can learn more about it by going to bitly/edetoxelite.
Tanya’s parting words for you
Don’t get caught up in trying to figure out how to balance everything. Just focus on the fact that you cannot do two things at the same time. You cannot strategize and execute at the same time.
The best thing to do is identify where you’re at. Are you in strategy mode or are you in execution mode? And when you do that, block and tackle. Take the different things that are going to propel you forward.
Don’t take a look at your Facebook and the other things. Take the time to really block and tackle what needs to be done in your business for your growth and for the benefit of your clients.
From that point on, you can determine where you will go from there as well as be able to have the time for your family and friends. 90% of businesses fail because of lack of strategy and execution.